Arts & Culture

The secret behind one sizzling hot sauce company

cnbcWith hot sauce megabrands like Sriracha and Frank’s RedHot in most restaurants, and hundreds of smaller brands available online, starting a business in what can be called an oversaturated market seems difficult at best.

But a young duo of self-described hot sauce sommeliers have carved out a space for themselves. It’s called Heatonist, a small hot sauce shop complete with a tasting room located in the Williamsburg section of Brooklyn, New York.

Check out the full story & video here.

hot sauce sommeliers


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